--- title: 5 Reasons Why Customized Products Add Value To Your Business description: Whether it’s a uniform or a PR piece, nearly every business and organization under the sun utilizes customized apparel or products. Everything from a company polo to a stack of pens at reception packs a massive amount of potential for profit, morale and free, widespread marketing. --- [Custom Designs in 48 Hours](https://collegehill.com/pages/custom-designs) [info@collegehill.com](mailto:info@collegehill.com) [(888) 885-1993](tel:(888)%20885-1993) [![collegehill](https://blog.collegehill.com/hubfs/CollegeHill_April2025/Images/college_hill_logo_130x@2x.png)](https://collegehill.com/) Search [Cart](https://collegehill.com/cart) - About Us - [Our Story](https://collegehill.com/pages/about-college-hill) - [Core Values](https://collegehill.com/pages/core-values) - [Thrive Together](https://collegehill.com/pages/team-resources) - [Giving Initiative](https://collegehill.com/pages/philanthropy) - Branded Merchandise - [Our Apparel Picks](https://collegehill.com/collections/college-hill-customizable-apparel) - [Promo Products & More](https://collegehillpromo.com/) - What we Offer - [Design Services](https://collegehill.com/pages/custom-designs) - [Print Services](https://collegehill.com/pages/print-services) - [Bulk Orders](https://collegehill.com/pages/bulk-orders) - [Virtual Storefronts](https://collegehill.com/pages/pop-up-shops) - [Custom Kitting](https://collegehill.com/pages/custom-branded-gift-kits-employee-gift-boxes-college-hill) - [Employee Recognition](https://collegehill.com/pages/employee-recognition) - Learn More - [Case Studies](https://collegehill.com/pages/case-studies) - [Testimonials](https://collegehill.com/pages/testimonials) - [Blog](https://blog.collegehill.com) - [Submit a Request](https://collegehill.com/pages/get-started) ## Menu - About Us - [Our Story](https://collegehill.com/pages/about-college-hill) - [Core Values](https://collegehill.com/pages/core-values) - [Thrive Together](https://collegehill.com/pages/team-resources) - [Giving Initiative](https://collegehill.com/pages/philanthropy) - Branded Merchandise - [Our Apparel Picks](https://collegehill.com/collections/college-hill-customizable-apparel) - [Promo Products & More](https://collegehillpromo.com/) - What we Offer - [Design Services](https://collegehill.com/pages/custom-designs) - [Print Services](https://collegehill.com/pages/print-services) - [Bulk Orders](https://collegehill.com/pages/bulk-orders) - [Virtual Storefronts](https://collegehill.com/pages/pop-up-shops) - [Custom Kitting](https://collegehill.com/pages/custom-branded-gift-kits-employee-gift-boxes-college-hill) - [Employee Recognition](https://collegehill.com/pages/employee-recognition) - Learn More - [Case Studies](https://collegehill.com/pages/case-studies) - [Testimonials](https://collegehill.com/pages/testimonials) - [Blog](https://blog.collegehill.com) - [Submit a Request](https://collegehill.com/pages/get-started) [Custom Designs in 48 Hours](https://collegehill.com/pages/custom-designs) [info@collegehill.com](mailto:info@collegehill.com) [(888) 885-1993](tel:(888)%20885-1993) # 5 Reasons Why Customized Products Add Value To Your Business - Home - [College Hill](https://blog.collegehill.com) - 5 Reasons Why Customized Products Add Value To Your Business 05/21/2018 2 Minutes   ![Marketing Blog Horizontal Promo Value](https://blog.collegehill.com/hs-fs/hubfs/Marketing%20Blog%20Horizontal%20Promo%20Value.png?width=1200&name=Marketing%20Blog%20Horizontal%20Promo%20Value.png) Whether it’s a uniform or a PR piece, nearly every business and organization under the sun utilizes customized apparel or products. Everything from a company polo to a stack of pens at reception packs a massive amount of potential for profit, morale and free, widespread marketing. Here are our top five reasons why. ## 1. Affordable Marketing  ![DSC_0304](https://blog.collegehill.com/hs-fs/hubfs/DSC_0304.jpg?width=5986&name=DSC_0304.jpg) *(Pictured College Hill client [FlatStick Pub](https://www.collegehillcustomthreads.com/pages/flatstick-pub).)*  Customized apparel and products – in particular, promotional products like pens, stickers and coasters – can be ordered in bulk and, the more you order, the cheaper the cost per piece. More conventional marketing methods like billboard or print advertising can be incredibly expensive and time-consuming tactics like guerilla marketing take a great deal of planning and resources. Promotional products help you spread the word and gain brand recognition with very little effort – leave out a stack of pens at your company’s reception desk or offer them up at your bar or restaurant. You’ll be surprised how far these pens may travel.   College Hill Fun Fact: The average pen gets 500 impressions for every dollar you spend. According to ASI, 56% of U.S.-based consumers own logoed pens and use them up to 4 times a day throughout their lifetime.   ## 2. Staff Morale  ![DSC_2010](https://blog.collegehill.com/hs-fs/hubfs/DSC_2010.jpg?width=5962&name=DSC_2010.jpg) *(Pictured College Hill client [K&K Welding](https://www.collegehillcustomthreads.com/pages/k-k-welding).)* Providing staff with customized apparel or products can build up in-house morale, fostering a sense of pride among employees. Whether or not your company requires uniforms or staff apparel, employees can be rewarded with gifts that further enforce your brand while making them feel like they’re part of a team. Consider getting logoed backpacks for staff holiday presents – this often makes staff members feel like they’re part of something bigger as they’ll utilize these products outside of work, as well. Even handing out freebies like cell phone holders or other office items can make employees feel like they’re part of a unified team. ## 3. Brand Development ![4F4A3941](https://blog.collegehill.com/hs-fs/hubfs/4F4A3941.jpg?width=6720&name=4F4A3941.jpg) *(Pictured College Hill client Rocking Bar H.)* Putting your company logo, name or messaging on apparel or products is a way to further enforce your brand, reminding current and potential customers that you’re out here and have something to offer. Repeated exposure to your company’s branding, like your logo or a really specialized, recognizable color or even a slogan can lead to return customers that come to you simply because they see your presence everywhere. ## 4. Standing Out From the Competition  ![DSC_0921](https://blog.collegehill.com/hs-fs/hubfs/DSC_0921.jpg?width=5310&name=DSC_0921.jpg) *(Pictured College Hill client [Crossfit Devotion](https://www.collegehillcustomthreads.com/pages/crossfit-devotion).)* Differentiating your brand or business from a sea of competitors is vital – something you likely carefully considered when developing your company’s logo, color scheme, font style, messaging, demographic and overall vibe. Customized apparel and products can be an essential piece of the puzzle when it comes to rounding out your marketing outreach plan – you want to have your color or brand name stand out in a crowd. This is particularly important at conferences and conventions – draw people in and reinforce your brand with matching, coordinated apparel and giveaway items. ## 5. Thank You Pieces for Customers + Clients ![untitled-8496](https://blog.collegehill.com/hs-fs/hubfs/untitled-8496.jpg?width=6000&name=untitled-8496.jpg) *(Pictured College Hill client Niagara Bottling.)* Custom products and apparel also serve as the perfect thank you gifts for customers and clients. From something as cheap as a sticker (seen by potentially thousands on laptops or suitcases) to something more personalized, like an umbrella or jacket, they’re relatively affordable for you to purchase in bulk and they again reinforce your brand – a win-win-win. --- To learn more about how we can help your business create value through custom apparel and products, drop us a line – info@chthreads.com. 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