How to Choose the Right Logo Placement for Your Custom Apparel

When it comes to custom apparel, logo placement matters more than you might expect! A design can look perfect on screen, but once it’s on a garment, things like construction, material, size, and decoration method can influence the final result.

That’s why where your logo goes is just as important as the logo itself.

Common Logo Placements (And Why They Work)

Some locations are popular for a reason - they’re reliable, flexible, and cost-effective.

• Left or Right Chest Prints: The most common placement, especially the left chest. Clean, professional, and easy to execute across most garments.
• Full Front or Full Back Prints: Great for bold designs or artwork that needs space to stand out!
• Back Yoke Prints: A subtle option just below the collar on the back — perfect for understated branding.
• Sleeve Prints: A modern touch that adds interest, with one caveat — size is limited due to garment construction.

Exploring More Unique Placements

Unique placements can be a great way to elevate your apparel and make it feel truly custom. Locations like pockets, hoods, or non-traditional seams often create standout pieces - they just come with a few extra considerations.

For example, screen printing works best for:

• Chest prints (left or right)
• Full front and full back prints
• Back yoke prints
• Sleeve prints

More unique locations may require additional setup or a different decoration method. In some cases, multi-color designs may need to be simplified for screen printing. None of this makes these placements impossible - it just means a little extra planning goes a long way!

Sizing also plays a role. If your artwork is large or highly detailed, certain placements (like sleeves or pockets) may feel tight. Shifting the design slightly, or exploring another placement, can help preserve clarity and impact.

Budget Considerations

The more unique the placement, the higher the price point may be!

If you’re working within a budget, common placements are often the most efficient choice:

• Left Chest
• Full Front
• Full Back

That said, if a unique placement is important to your vision, we’re always happy to explore options and find the best solution for your goals.

Hat Placement Basics

Hats offer several placement options, including:

• Full front
• Full back
• Left or right panel
• Left or ride side

The best logo placement balances creativity with practicality. Unique placements can absolutely work - they just benefit from thoughtful planning and collaboration!

Our role is to help you navigate the options, ask the right questions, and choose a logo placement that brings your vision to life - smoothly, thoughtfully, and with the best end result in mind.

If you’re ready to elevate your next project and turn every touchpoint into something remarkable, College Hill is here to help you make it happen!